What makes a good web design?

A good web design gets better return of investment (ROI) for your business.

So what is good web design? A good web design is well thought out design that helps your targeted customer get what they are looking for from your website and which in turns boost your business.

A good web design is done with well research data and analytics. It does take lot of experience and research to design a good website that converts well. So if you are thinking of hiring a designer and developer, make sure you do a bit of research around his experience and don’t hesitate to ask if needed.

I had been working as WordPress developer for years now and designing and developing from scratch to finish is what I do the best.

Cutting short, coming to topic. I am hereby list few key points on what make a good web design.

User Experience

User experience is overall experience that user gets when browsing your website. Was your website easy to browse around? Did your user found what they were looking for without much effort? Was your website able to convey your business goals? If your website doesn’t meet these demands of user, you can consider your website isn’t able to meet the minimum requirement of good user experience.

Visual Elements

Visual elements of website include icons, images, textures, line, shapes etc. used in website. Visual elements should be able to relate to your business and user’s expectations.


Typography may be considered as part of visual element but I opted to separate it because for me typography is very integral part of web design.

Typography involves selecting font or combination of fonts. Often a single font or two can be enough for a good web design. Choosing many fonts might lead to complexity in design.

Mobile Friendly

For any website, the traffic coming from mobile devices in most of cases is greater via mobile devices then desktop devices these days. So in order to meet user’s requirement mobile support is most. A good web design must look appealing on both desktop and mobile devices.

So in conclusion, above points are major part of a good web design. A good web design takes research based approach and visualised carefully, which will help you convert your visitors into customers.


About Author

I am Robin - WordPress Developer based in Sydney. I work as Digital Developer. I do some projects now and then, and love blogging about WordPress and Web Design.