Here is the case. Think about yourself. You are about to buy something. Definitely you go on web browse couple of options. Go to their websites. You see one seller with an amazing website easy to navigate, with details you are looking easy to find. And there is another seller whose website is clumsy and hard to access. Who do you go with? Who will you choose? Will you choose the latter one even they are little bit cheaper?
Above case is the solid reason why you should invest on your web design. A good functional web design takes lot of research and yes can be bit costly too. But at the end what you will get will suit your business and help you get more leads. A good web designer and WordPress Developer can help you rank higher in the SEO too.
In short, have a budget on your mind. Do plenty of research, browse options. Choose wisely by comparing what you will get for what you invest. A good web designer might be a bit expensive, but s/he can bring more in table. And yes will be more professional and easy to work with. A good web design that converts well is team effort. You and your web designer working together as a team.
Have a solid specifications and clear set of goals
First and foremost have a clear specifications of what you want. It will make any web designer’s life lot easy. And since you know your business the best, make sure you don’t miss out on anything you looking to get out of your new investment. Be clear write down anything you want the new web design to meet.
Details can be such as:
- Responsive web design
- Easy to manage CMS
- Website optimised for keywords like keyword 1, keyword 2 etc
- Landing page should have clear CTAs
- Product pages should have details like ….